Hello, happy to have you here!

I am a creative strategist with over 20 years of expertise in visual brand experiences and story-telling for retail stores, shop-in-shops + activations. The greater part of my career has been spent in multi-store VM roles, while I hold a degree in graphic design + advertising. I also enjoy collaborations with home stagers. Most recently I have advised on conceptual strategies, fixture build-outs and brand guidelines for pop-up shops.